p h o t o
two way
walmatification
family portraits
mallscapes
reenact
d e s i g n
redenvelope
miramax
frankfurt balkind
other
publishing: theArtDisk
a b o u t a r t i s t
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redenvelope, san francisco, ca
vice president of marketing
robert rainey explores the role of the ever-changing family unit in self-portraiture. as a single gay man without children, rainey embodies the role of ‘outsider’ when considered within the context of the “traditional american family.” when documenting ‘typical american families’, rainey brings to his subjects a unique subjective interpretation, in that he is, as the photographer, both literally ‘outside’ the pictorial frame and ‘outside’ the bounds of traditional social values. rainey is intrigued by the idea of the roles of father, husband and offspring. what is his role within this structure? he tries to find out by physically placing himself in a diverse variety of other people’s family portraits, hoping the viewer will challenge their own definition of the twenty-first century family where family structure is changing drastically. the portraits become a vehicle for commentary on a variety of issues of the modern world: the role of one plays in a family, the role of the men, the new role of same sex marriages in society and many more.
gallery one: online design, marketing + publicity
gallery two: catalogue